JobShiftAtlas
Source-backed profile

Personal Financial Advisors

Advise clients on financial plans using knowledge of tax and investment strategies, securities, insurance, pension plans, and real estate. Duties include assessing clients' assets, liabilities, cash flow, insurance coverage, tax status, and financial objectives. May also buy and sell financial assets for clients.

BLS SOC 13-2052 · O*NET-SOC 13-2052.00 · BLS 2025–2035 · O*NET 31.0

Median annual wage, 2025

$105,070

Projected change, 2025–2035

1.4%

2025–2035 annual average openings

17,100

AI exposure

Very high

Editorial analysis

The calculation is becoming cheap; reassurance is not

Many tasks performed in financial planning are well suited to software: comparing retirement scenarios, estimating taxes, reviewing portfolios, modeling withdrawal strategies, preparing meeting notes, and tracking whether a client is drifting from a plan. AI can make those tools easier to use and can help advisors prepare for client conversations much faster.

But personal finance is rarely just a math problem. A client may know that selling during a market decline is a bad idea and still desperately want to sell. Couples may disagree about spending. A widow may be making financial decisions while grieving. A business owner may have most of a lifetime's wealth tied to one company. These are situations where trust and behavior matter as much as optimization.

The advisor may become more coach than calculator

As automated planning becomes more capable, clients may expect basic analysis to be immediate. Human advisors may differentiate themselves through judgment, tax and estate coordination, complex planning, behavioral coaching, and knowing a family's circumstances well enough to recognize when the technically optimal answer is not the practical one.

  • Routine plan updates can become faster and more personalized.
  • AI may help advisors monitor portfolios and life events between scheduled meetings.
  • Clients may arrive with AI-generated recommendations that advisors need to evaluate.
  • Trust, fiduciary responsibility, emotional intelligence, and explaining trade-offs remain central.

Labor-market picture

Two measures, different questions

These measures offer two different ways to understand the occupation: BLS projections show how national employment may change over time, while relative AI exposure highlights where tasks may intersect with AI-related capabilities. Read them with the work profile and your local context to decide what deserves closer investigation.

Employment

Employment, 2025
299,400 jobs
Projected employment, 2035
303,500 jobs
Projected change, 20252035
4,100 jobs (1.4%)

Relative AI exposure

BLS category: Very high. This is a relative task-exposure classification, not a forecast of employment change, automation, wages, or worker replacement.

Relative AI exposure · Very high

Work profile

Representative tasks

These task statements come from O*NET 31.0. They are source facts, not labels assigned by the AI exposure measure.

  • Interview clients to determine their current income, expenses, insurance coverage, tax status, financial objectives, risk tolerance, or other information needed to develop a financial plan.
  • Analyze financial information obtained from clients to determine strategies for meeting clients' financial objectives.
  • Answer clients' questions about the purposes and details of financial plans and strategies.
  • Review clients' accounts and plans regularly to determine whether life changes, economic changes, environmental concerns, or financial performance indicate a need for plan reassessment.
  • Manage client portfolios, keeping client plans up-to-date.
  • Recommend to clients strategies in cash management, insurance coverage, investment planning, or other areas to help them achieve their financial goals.

Skills that matter

Skills in the source profile

Importance uses O*NET's 1–5 scale. Level uses its 0–7 scale. Select a skill to see its source definition and reported values.

Technology and tools

These technology records come from O*NET and show software or tools reported in the occupation profile. They describe work context, not a required checklist for every employer.

  • Customer relationship management CRM software
  • Financial analysis software
  • Word processing software
  • Document management software
  • Compliance software
  • Spreadsheet software
  • Data base user interface and query software
  • Presentation software

Preparation

Typical entry education
Bachelor's degree
Related experience
None
On-the-job training
Long-term on-the-job training

Ask JobShift

Ask Dr. Morgan Reed about this evidence

Morgan is the JobShift Atlas analyst powered by AI. Answers draw from the evidence on this page and explain what it can tell you.

Source provenance

Labor-market and exposure facts: bls-ep-2025-35. Work profile: onet-31.0. Verify release details on the Sources page.